The packaging supplies that you use to ship your items directly to customers and retailers are often the first physical product that they will come in contact with. That is, before they even see the product that they bought, they will see the package. So, it makes sense that so many marketing specialists are realizing how important package design is when it comes to marketing and branding efforts.
This is one reason why so many brands are now deciding to invest in custom packaging. In fact, you may have recently ordered something on the Internet from a brand and noticed that the package actually bares their name on it. Even if you didn't necessarily notice this subtle touch, you probably did realize exactly what was in that package.
Direct to Customers
With more and more businesses making sales online and shipping their products directly to customers, it is even more important that the packaging materials are treated like pretty much any other marketing material. While many large brands will spend a good chunk of the marketing budget on retail and point-of-sale design, they will do hardly anything with their packaging design.
Save on Shipping
It makes sense that so many are now seeing the importance of well-designed packages. First of all, custom packages can be made to fit the products that you ship the most of. This way, you are maximizing your shipping values and potentially saving cardboard, plastic, and other packaging supplies. You can also use smartly-source recycled products that are eco-friendly and stylish.
Packaging design doesn't need to be complicated or expensive. Even just making sure that your brand logo is plastered on the outside of a traditional cardboard box is a nice touch. A cardboard box or plastic shipping package is basically a free piece of marketing material. Since you need to ship the product in some sort of packaging, why not turn it into a mobile advertisement for your brand.
Of course, some brands will go the extra mile and have the entire package printed with a logo and promotional material. You just need to go with what fits into your budget, and what you think will have the biggest impact on your particular clients. You don't want to overdo it with extreme branding, but you also want to make sure that your logo is big enough to be noticeable.
It is time to rethink the way you ship your items to customers.